Monthly Archives: September 2011

Why Project Managers Need Effective Leadership Skills


Almost every organization realizes the importance of project management as a vital process which plays a central role in achieving various missions. Project management as a process brings in many advantages, the important ones being: Increasing employee productivity Optimizing cost … Continued

What Works In Domestic Market – Understanding the ‘Consumer’ India

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While many brands have entered the Indian market, many have faltered and only a few have succeeded. The primary reason for this has been that only very few companies could understand their target Indian consumers from various angles. In her … Continued

5 Myths about Managing Funds for a Start-up


What is your excuse? If you are a wannabe entrepreneur, you certainly must have heard or read this question from the more aggressive advocates of Entrepreneurship. Aggressive or not aggressive, the truth is that although people understand the importance of Entrepreneurship … Continued